With the entrance of messenger bots in the marketing industry, a lot of transformations are already taking place. It's becoming a game-changer in the marketing industry. For businesses that have not yet interacted with this fascinating platform, then you should probably take this seriously. Messenger bot provides you with a way of contacting your prospective customers.It combines both the social network and chat system that can effectively be used as a marketing tool. The online community is already used to interacting with different companies on social media.
They are also using this platform to solve customer problems. Therefore, this chatbot provides a way of dealing with customers complaints throughout the week, thus reducing the work traffic that comes during the weekends. It's an exciting opportunity for different firms if used the right way. I know you are probably asking yourself how you can effectively take advantage of these opportunities.
However, don't worry, by the time you are done reading this article, you will not only understand what Messenger bot is but also how you can use it to your advantage.
What is Messenger Chatbot?
A Chatbot can be defined as a computer program precisely designed to interact with users through the internet. Messenger bot for businesses is already being used to reach millions of customers all over the world.
Where are chatbots used?
Currently, you can use a chatbot to do the following functions:
- Messenger bots can be used to give directions and provide working hours.
- The chatbot is being used by the customer care desk to answer customer service questions.
- Live chats provide a way of interacting with customers immediately.
- Messenger bots can use to conduct surveys on service delivery and customer satisfaction.
- It's used to book appointments.
- Messenger bots are used to send coupons.
- It can also display gifs and emoji.
- Chatbots also allows users to show videos or download them.
- Different companies are also using it to disseminate shipping information, receipts, confirming orders, and other crucial business updates to the clients.
How big Facebook Messenger is?
Facebook messenger is the most popular platform messaging around the world, as part of its F8 conference, Facebook has released an update listing of messenger stats.
Among the most important key stats:
Benefits of using Facebook Messenger Bots for your Business
If you are wondering what benefits messenger chatbot can help you with your business goal, here you see this in these following lines.
1- High Engagement Rates.
Have you ever tried comparing email marketing engagement rates to chatbots engagement rate?
Well, the results are amazing. Using a Chatbot to create a conversational interaction with your prospective customers is far more effective compared to email conversations. Very few people are likely to reply to your emails. Others go directly into the spam folder. However, with Facebook Messenger bots, you are likely to achieve higher engagement rates.
2- It's Economical.
From the above list of chatbot functions, we can all see that the use of messenger bot for businesses can be a very efficient tool in marketing. The responsibilities that chatbot can handle usually are costly if done using other typical methods. The majority of the Messenger bots users prefer using this program for marketing because it's 3-5x higher conversion rates on your Facebook ads.
It's 3-5x higher conversion rate on your Facebook ads
3- It’s a very useful tool in Analysis.
We all know that data collection and analysis play a very crucial role in marketing. The data collected is instrumental in making sales projections and predictions. You also would want to know how your business is performing. Using Messenger bot for your business can help you with all this. You can easily engage your audiences using a chatbot and get detailed feedback instantly.
4- It provides customer satisfaction.
Engaging your customers via the use of Facebook Messenger Chatbot leaves them satisfied. It gives them a chance to have live interactive segments with the business. In this case, they can ask any questions while expecting an immediate answer.
5- Chatbots are available 24/7.
Facebook Messenger Chatbot's program works for 24 hours. Clients, therefore, get a chance to engage the customer care desk at any time.
There are many more benefits using messenger chatbot in your business because it's the future of improving customers experience and optimizing lead generation not to mention the highest open rate.If you are on the fence of using Facebook Messenger chatbot for your business, you can contact us and will help you set up on.
Now it's your turn to let us know what is your takeaway about this post and if you find it useful share it.