April 13

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25 best marketing restaurant ideas to try in 2021

Restaurant owners are always looking for new marketing ideas to attract more customers.

The restaurant industry is changing rapidly, and it can be difficult to keep up with the latest trends in online marketing. 

 This is why we’ve compiled a list of the 25 best restaurant marketing ideas that you can use at your restaurant today! These strategies will help you stand out from your competitors and get more visitors through your doors.

If you want to discover them, all you want to do is to scroll down and read on...

1- Start a blog for your restaurant

Your restaurant is a fantastic place that deserves to be shared with the world! A blog will allow you to show off your amazing food and connect with customers in an intimate way. Think about it: You'll get feedback from people who are truly interested in your work, plus word of mouth advertising!

2- Create a community social media page

best marketing tips


Are you looking for a way to reach out and communicate with other people in your community? 

By creating a community social media page, you will be able to easily reach out and connect with potential customers. People can then share their thoughts about your restaurant on the page as well which helps spread good word-of-mouth for your business!


3- Use a Wi-Fi Marketing strategy

wifi marketing tips


Wi-Fi marketing platforms can play a role in your restaurant's success in ways standard Wi-Fi can’t. By using this service, you can collect emails and build a customer database in exchange for the free Wi-Fi service that you provide.

HOW DOEST IT WORKS?

In place of using a password, guests sign in using their email address (or phone number, Facebook profile, Twitter handle, etc.).

4. Develop a customer loyalty program

If you’re looking for a fast way to increase sales, you need to learn how to create a customer loyalty program.

The best part about this marketing tactic is you can make more money without having to acquire new customers. Your focus will be on getting your existing customers to spend more money.

The goal of your loyalty program should focus on two things:

  • increasing purchase frequency
  • increasing average purchase amount

By accomplishing these two things, you’ll be able to drive growth through sales.

More than 82% of consumers are more likely to shop at stores with customer loyalty programs.

5- Offer gift cards that customers can redeem in your restaurant

gift card restaurant

Offering a gift card program is great for your business because it gives customers the flexibility to dine with you when they want. What's even better? Your loyal patrons get rewarded by giving them free meals, which in turn brings new people through the door!

6- Use email marketing to reach out to all customers-based.

best email marketing

If you want to reach your customers without spending a lot of money, email marketing is the best way. With this technique, people can purchase now and get special deals that don't cost more than traditional advertising techniques such as newspaper ads or TV commercials

According to HubSpot, the average open rate for emails is 23% with a 7.8% click through-rate (CTR) across the industry. 

A great benefit of email is that it allows users to receive information, such as login information or a discount code that can be applied in the near future.


A great benefit of email is that it allows users to receive information, such as login information or a discount code that can be applied in the near future.

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7- Running geo-targeted ads

geo-targeting marketing

Running geo-targeted ads is a good way to reach customers who are interested in your restaurant. It helps advertisers to target certain geographical locations with advertisements geared towards the local demographic, which is particularly useful for companies that sell items such as apparel or food within a specific region.


8- Ask INFLUENCERs to help spread the word on social media and drop shootouts.

People who write about food have huge power in the restaurant world. Their ability to influence diners in this regard is almost incomparable by others. 

Contacting food-loving influencers and making connections will help you establish yourself in their good graces.


9- Running a giveaway

Have you ever wanted to give something away? Well, now is the perfect time!

Running giveaways can be a great way for your business to grow and get new followers. 

You'll find that there are two main categories of giveaways: one where people enter by emailing their entries in; and another type which involves signing up with social media accounts like Facebook or Instagram, so they can automatically post on those platforms as well when entering. 


10- Use Messenger marketing Chatbot

chatbot marketing


In today's world, people are always on the go. Chatbots help make our lives easier by providing an easy-to-use interface for businesses of all sizes to connect and engage with their customers effectively across channels like Facebook Messenger or WhatsApp!


11- Offer online order or delivery promotions

Spice up your business by offering incentives and discounts to customers when they order online! This will not only attract new clients but also provide a less stressful experience for those who are on the go.



12- Optimize for local search and mobile devices

local search marketing

Local search optimization is one of the most effective ways to grow your business. It helps you rank higher in local organic searches when people do a search from mobile devices and tablets!

The study has shown that 84% of consumers have searched online for a restaurant in the last 30 days, and 81% of consumers prefer to use a smartphone for local search.

You see if you don’t leverage these mediums to your advantage you leave money on the table.


13- Host social media contests

You need to advertise your restaurant in the best way possible. One of the best ways is by hosting a social media contest on Instagram, Facebook, and Twitter!

This will allow you to reach out not only locally but nationally as well with exposure potential for people all around the world. Get creative when setting up this type of promotion so that it both draws attention from current customers while at the same time attracting new ones too!


14- Use Instagram to promote your restaurant

Instagram is probably the best social media platform for food. Don't miss the opportunity to take advantage of a bunch of people who just want to look at beautiful photographs of delicious dishes, so give them what they want, and encourage them to share their experience on Instagram and tag your restaurant at the same time.

It is very important to make sure they have a great experience with your restaurant. This will serve as user-generated content, which is an incredible marketing tool you can use.

15- Celebrate your customer’s birthday

Customer birthdays are an opportunity to strengthen relationships with your customers and get them back into your restaurant. Make sure you're there for their birthday so they know that you care about each individual customer, not just because of what they buy from you!


16- Claim and optimize your Google business page

To get noticed by local diners looking for a place to eat, you need to optimize your restaurant’s website for local search and mobile devices.

Ensure your listings are complete and accurate, including:

  • Contact information and website: Google will be able to provide as much information about you as possible if you include all possible contact information, such as your e-mail address, telephone number, and website.
  • Business hours: On Google Maps, users can see if a business is open or closed and if it’s opening or closing soon.
  • No duplicate or inaccurate information: Google will penalize businesses with more than one phone number or location listed for one actual business.
  •   Add photos to the listing: Food images and interiors are popular with everyone, including Google, so add yours to the page.


17- Offer coupons and discounts online through your website

small business

Offering discounts and coupons through your website is a great way to increase customer engagement. Not only will it provide an incentive for people to buy, but they'll also feel appreciated with each coupon redeemable on the site! 


18-Show off your staff to humanize your restaurant business

To humanize your restaurant business and build rapport with customers, make sure to show off staff members during their time in front-of-house by wearing uniforms that represent them well enough for others to find out more about who they are as individuals outside of work!


19- Use video content throughout the day showcasing deliveries and carry-out to relieve any doughnuts about getting food safety.

To make the process of ordering food more interesting and engaging, create interactive video content that allows viewers to watch deliveries and carry-outs in real-time. This will relieve any worries about getting sick from eating at your restaurant company because people can see all of the precautions taken by drivers during these transactions.


20- Send video shout-outs to all customers who support you.

By thanking your customers, you are not only giving them a chance to feel appreciated and valued for their commitment but also building an even better relationship with the customer.

 

21- Offer weekday specials

Change up your menu every week with new food items and drinks. Try to offer at least one drink or appetizer that's not usually found in the establishment on any particular day of the week, this will most likely entice customers enough so they come back for more!


22- Promotional holidays and other events


best restaurant marketing ideas

Holidays are a great opportunity to get people into your restaurant. Use the occasion of Valentine's Day, World Spaghetti Day, or holiday decorating to promote deals and give consumers something unique that they can't find anywhere else!


23- Does your restaurant have a lot of young families in the neighborhood? 

If you're trying to attract a younger clientele, try a happy hour special. If you're looking for a more discerning crowd, consider a three-course deal on Saturday nights.


24-Text message marketing (SMS/Short Message Service)

best marketing ideas

Using text messages is a great way to reach out to customers and send them content to keep them informed—as long as you do so in a very light touch because too many messages will frustrate them.


25- Engage the community in a program of ambassadors

Create a program for online ambassadors where they can earn rewards and recognition by sharing pictures, videos, reviews about your restaurant is an effective way to maximize your revenue in your restaurant.

Conclusion

I hope that you take advantage of these best marketing ideas and implement them into your restaurant to make more money.

Now, I like to turn it over to you.

What is the #1 marketing idea you will put in place right now?

Or maybe you have a question about something you read.

Either way, let me know by leaving a comment below.

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